Some history first. When I started this business in October 2002, 1.00 USD was worth 1.02 EUR. Since then the exchange rate has changed radically. The US dollar has lost nearly 40% of its value and these days you get only 0.63 EUR for a buck. Why does it matter? As you may know, I live in Germany. I have to pay my bills in Euro after all and life did not become less expensive over the years unfortunately. To make a long story short, a price adjustment is overdue. I am switching to Euro as the base currency for all sales with immediate effect*. The price for a single user licence of ASM is set to 12.49 EUR. This corresponds approximately to 19.67 USD at present, it will fluctuate as the exchange rate changes.

From a European point of view it means that as of now ASM costs about 2.80 EUR less compared to 2002. However, in the United States, or countries that have their local currency pegged to the US dollar, it will be perceived as a price increase. So, depending where you live, the price change is either good or bad news.

* The store is not updated yet, if you hurry up you still have a chance to get a license for the old price.